We provide a comprehensive suite of eye tracking technologies, designed to meet a diverse set of research needs
Eye Tracking Glasses
Eye tracking glasses have revolutionised the scope of eye tracking studies. Our tetherless, compact system captures eye movement, point of gaze, and pupil information during natural tasks. It accommodates unconstrained eye, head, and hand movements under variable lighting conditions, performing equally well outdoors in bright sunshine or at night.
This technology broadens the range of applications for eye tracking studies, including:
• Live driving or in-vehicle studies
• Reading studies
• Occupational Health and Safety (OHS) and training
• Sports science and kinesiology
• Marketing research
Our eye tracking glasses are lightweight and unobtrusive, designed for easy wear by an active subject.
Screen-based Eye Tracking
Screen-based eye trackers are designed to accurately track a participant’s gaze point and pupil size relative to a single stationary surface, such as a computer monitor, television, or projection. This technology is ideally suited for eye tracking studies in fields like:
UX Research
Media
Psychology & Vision
The optics incorporate video head tracking, providing the screen-based eye tracker with the highest degree of head movement tolerance. This feature also compensates for participants looking away from the stimulus and then returning to it by automatically reacquiring the eye.
An advantage of screen-based eye tracking technology is that participants do not need to wear any optics, which are housed directly under the stimulus display. This design ensures minimal distraction for the participant, promoting a more natural and comfortable user experience.
Webcam Eye Tracking
Webcam eye tracking technology is a game-changer. It captures and analyses eye movements using a standard webcam, identifying key features of the eye and tracking their movement. This technology opens up new possibilities for conducting research studies online (in-home), allowing for larger sample sizes, reduced costs, and faster turnaround times. It is ideally suited for testing images and video, including:
Advertising creative
Pack Design Concepts
Point of Sale (POS) materials
Web pages and digital media
Virtual Reality
Webcam eye tracking can be combined with online surveys to complement rational feedback with objective behavioural response. Robust, quantitative eye tracking studies can be integrated with fast-paced project development at a fraction of the cost.
Virtual Reality Eye Tracking
Virtual Reality (VR) eye tracking represents a leap forward in immersive technology, with eye tracking optics seamlessly integrated into VR headsets. By tracking gaze within the VR environment, we can precisely measure attention in the virtual world. This is invaluable when live testing isn’t feasible or when multiple concepts are being tested. Our technology finds its use in diverse fields such as:
Gaming
Training simulations
Retail & FMCG
UX / Spatial Computing
Conducting eye tracking research with VR provides immersive realism - a controlled yet lifelike environment for studying behaviour. VR eye tracking can be conducted both in-person and online, providing adaptability in research design.
Photo-Realistic Virtual Environment