The importance of packaging and visual equity in influencing the consumer’s decision to purchase is critical in our cluttered retail environment.
Our eye tracking studies allow you to see precisely what shoppers see and miss as they consider displays, product types and individual packages at the point of sale (POS).
Eye tracking can be incorporated into Pack and Shelf testing to provide insights including:
eyetracker can conduct live testing of packaging and shelf displays. We can also provide simulations in test environments with physical mocked-up aisles and shelves. We also test in virtual environments including online, screen-based and immersive 3D.
Our services can be provided as an individual study or easily integrated into other market research to complement the work and provide a greater degree of understanding.
Contact Us today to discuss how eye tracking can help optimise your package design.