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Live Shopper Studies
Our new generation of mobile eye tracking technology means marketers can now see through their customers’ eyes.
In-store eye tracking research
Capturing eye-movement data as shoppers navigate through or browse the aisles of a store, provides genuine insights and gives marketers a dynamic understanding of what really attracts consumers.
Through the shopper’s eyes
Live shopper studies utilise our state of the art mobile eye tracker system which is an extremely accurate and unobtrusive piece of equipment. Customers conduct their shopping in-store, without the presence of a facilitator, which enables natural behaviour within authentic environments and yields meaningful results.
Click here to see video samples for shopper research
Our mobile eye tracking technology provides unparalleled insights into:
- The shopper’s journey and how shoppers navigate their path to purchase
- The effectiveness of signage and navigation aids
- Their decision making process
- Psycho physiological levels of engagement and interest
- Point-of purchase and point of sale behaviour
The data generated from live shopper studies is being used to shape strategies in product design and packaging, product placement and POS. It helps marketers maximise their brand’s visual equity – the increased consideration and incremental sales triggered by in-store visual attention.
Stand alone or fully integrated
Our services can be provided as an individual study or easily integrated into broader research projects to complement the work and provide a greater degree of understanding.
Contact Us today to discuss how eye tracking can complement your shopper research.