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Market Research
Optimise the impact of your consumer marketing campaigns and product pack designs before launch with eyetracker.
eyetracker captures both conscious and unconscious visual processing and can be applied over a wide variety of media. This innovative research technique enables the researcher to get a detailed understanding of what a customer is looking at, with a depth of understanding that is impossible via traditional techniques.
By accessing the “black box” of consumer cognition, conclusions and recommendations can be made that can ultimately effect the way in which products and services are marketed.
Using our revolutionary mobile eye tracking systems we can study any consumer marketing campaign or product design in a real world environment, providing the best possible insights into potential campaign effectiveness or design issues.
Depending on our customers’ requirements, we can provide a full research service delivering in-depth data encoding, reporting, analysis and recommendations or simply provide discrete elements of an integrated research brief such as the eye tracking footage. Our high-tech lab facility is also available for hire.
Highest levels of expertise at comparatively modest rates
Our background in research methodology and experimental psychology as well as our experience in commercial eye tracking projects means we provide the very highest levels of expertise. However, our flexible testing methods and low infrastructure costs mean we can provide our services at comparatively modest rates. Sample sizes and actual testing costs are determined by the specifics of each brief.
Whatever your market research requirements, we can help you determine the right eye tracking service to fulfil your research needs.
Contact Us today to discuss how eye tracking can complement your market research.