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Forms and Communications
Actionable recommendations for form design optimisation
eye tracking customers completing forms
Whether it’s creating an account, entering billing information or requesting help – the truth is that most application forms – both on and offline could do with some degree of optimisation.
We have significant experience working with government departments and financial institutions to optimise forms, helping them refine their materials which have in turn helped massively reduce the number of incomplete forms and error rates they were receiving.
Our studies also show how long users look at the form, what elements stand out and how quickly users understand what they need to answer before they begin filling out the form.
eyetracker interprets the heat maps and gaze plots that are generated by our eye tracking systems and provides clear and insightful recommendations for form design and optimisation. Often seemingly minor tweaks can reap significant rewards.
Business communications
Optimise letters, statements of account, bills and renewal notices
Eye tracking is also an ideal tool for gaining specific insights into the efficacy of offline communication such as letters, statements of account, bills and renewal notices.
We can help you understand which aspects of your materials grab attention and get remembered, allowing you to optimise designs for maximum impact.
Our eye tracking research reveals the extent of viewing and depth of reading and is also invaluable in situations where a number of design options are being tested. As eye tracking can objectively determine whether one composition is more effective.
Click here to see eye tracking samples for printed materials
Contact us today to discuss using eye tracking to optimise your corporate communications.