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Human Factors
eyetracker explores human behaviour. We study people interacting with products or interfaces in natural environments, providing unbiased and accurate assessments which then help to refine the user experience and optimise usability.
eyetracker helps quantify interface effectiveness, identify inefficiencies and task failures, and ascertain overall user experience.
Eye tracking is being used by businesses to assess their corporate communications such as letters, bills and renewal notices. The studies often uncover seemingly innocuous flaws that are costing organisations millions of dollars in lost revenue.
At the same time eye tracking is literally saving lives by helping to improve vehicle and driver safety as well as being put to use for training together with occupational health and safety applications.
Eye tracking provides actionable and unbiased information of what aspects of the product, design or visual communication attracts the most attention and what users fail to notice. We also uncover elements that distract users from finding or doing what they really want.
Whatever your requirements, we can help you determine the right eye tracking solution to help you optimise the user experience.
Contact us today to discuss your eye tracking requirements.