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GazeTracker

Consolidates stimulus presentation, information gathering and data analysis for studies involving human computer interaction, usability testing and market research

gazetrackerGazeTracker 3-d dwell-time graph

GazeTracker is a comprehensive software package that facilitates the study of eye response to still images, videos, software interfaces and live video input. It is used in conjunction with ASL’s head mounted and desktop eye tracking systems as well as the mobile eye.

Designed for studies on websites, dynamic content, print and online advertising and TV commercials, GazeTracker cleverly provides one location for presenting, capturing and analysing content.

This simplifies the delivery and analysis process of conducting a behavioural study, which means the overall time and cost required to set-up and complete an experiment is greatly reduced.

Key Features:

  • First solution to automatically correct data for dynamic content, such as scrolling in web pages, video or animation, ensuring accurate statistics
  • Automatically calculates fixations and saccades
  • Enables the creation of dynamic look zones and moving areas of interest
  • Synchronises additional information such as mouse movements, mouse clicks, keystrokes, and pupil dilation with the eye-tracking data
  • Provides powerful analytical and visualisation tools allowing users to define regions of interest of any size or shape
  • Data can be exported into either text files or Microsoft Excel
  • Operates on the same computer that test subjects use

For more detailed information on GazeTracker, please download this brochure.

If you are interested in eye tracking software solutions, please contact us to set up a demonstration. We are also able to help with installation, training and ongoing support.