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Market Research
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GfK Blue Moon is the Australian arm of the GfK group, a leading global research agency. The company offers a purely executive based service with all qualitative recruitment and quantitative fieldwork outsourced to experts in the task at hand.
The organisation has made a name for itself with research projects in the consumer, financial, media and communications business areas. In particular, the company also has contracts with the automotive, business and technology sectors. The main areas of focus include brand positioning, product development, advertising, price and packaging research as well as target group segmentation. In addition, the Blue Moon Group has conducted extensive studies on behalf of the Australian government.
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Sixty five years ago, Roy Morgan Research discovered its own competitive edge is a unique ability to help other organisations discover theirs. As a wholly Australian owned, full-service market research company operating worldwide, we’ve developed an unparalleled reputation for accurate, insightful, high quality information. Roy Morgan’s renowned Ad Research tools include Natural Exposure, CoreSearch and The Reactor, all of which can be used in conjunction with eyetracker.
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Colmar Brunton is Australia’s largest independently owned market and social research company, and is a market leader in finding insight and organic growth opportunities for Australia’s largest blue chip companies.
With offices in nearly every state in Australia and more than 85 researchers and specialists in the sectors in services, fast moving consumer group and social and government research, Colmar Brunton continues to lead the way in providing customised research solutions for our clients. The company is also supported by their in house full service field agency, Your Source, which continues to adopt the latest technologies and methods for capturing, sourcing and reporting data.