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PepsiCo Professor joins eyetracker in advisory role
November 1st, 2009
eyetracker is delighted to announce the appointment of Michel Wedel in an advisory role with the company. As the PepsiCo Professor of Consumer Science at the Robert H. Smith School ...
New partnership with brainmates
September 1st, 2009
Providing new insights during the product planning and testing phases eyetracker has formed a partnership with leading Product Management consultancy, brainmates. The new partnership enhances the scope of usability ...
eyetracker shows high engagement with digital media at airports
July 1st, 2009
A new eye tracking study conducted by our partner eyetracker in the UK demonstrates the powerful engagement of Digital Airport Panels (DAPs) at UK airports. The research commissioned by ...
Partnership with eyetracker Europe
May 1st, 2009
Gives rise to world’s leading specialist eye tracking research company eyetracker is delighted to announce the expansion of our network into Europe with the formalising of our partnership with eyetracker Europe. ...
eyetracker in the fast lane
February 1st, 2009
Study to explore driver interaction with signage at motorway speeds The Outdoor Media Association (OMA) has commissioned eyetracker to undertake a study to explore how drivers visually interact with traffic signage ...
Mobile Eye now sees better in the dark
November 1st, 2008
The new Mobile Eye II has all the breakthrough features and accuracy of the original model while handling an even greater range of pupil sizes. This gives ...
eyetracker aids supermarket sales tactics
July 1st, 2008
The team from ABC TV’s How can we help recently asked eyetracker’s Peter Brawn to help them uncover how the design and layout of a supermarket influences how we shop. ...
WIPA focussing on eye tracking and usability
May 1st, 2008
WIPA, the Web Industry Professionals Association, has invited Peter Brawn to showcase the very latest in eye tracking technology at their upcoming three-city seminar on usability and eye tracking. Peter will ...
New partnerships offer holistic approach to user experience
March 1st, 2008
eyetracker is delighted to announce a trinity of partnerships with specialist user experience agencies: UX Research is led by Usability Analyst and Instructional Technologist Dr John Eklund and has ...
eyetracker becomes ASL exclusive reseller in Australia
January 1st, 2008
eyetracker is delighted to announce that we have become the exclusive Australian and New Zealand reseller for Applied Science Laboratories (ASL) – the world’s leading eye tracking solutions manufacturer. ...