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eyetracker research gauges impact of new compact newspaper
March 24th, 2013
As part of the redesign of The Sydney Morning Herald and The Age newspapers, Fairfax Media Limited engaged eyetracker to conduct eye tracking research to measure the engagement in the ...
AMSRS Summer School
February 11th, 2013
eyetracker’s Peter Brawn will be presenting at this year’s Australian Market and Social Research Society’s (AMSRS) Summer School which is being held on 17-18 February 2013 at the QT Hotel, ...
New wireless, HD Mobile Eye setting new standards
July 17th, 2011
ASL’s Mobile Eye is the market leader in mobile eye tracking technology. Leading brands and organisations from around the world have leveraged its advanced technology for robust and accurate studies ...
Rugby Union goal kickers hit the target with mobile eye tracking
May 1st, 2011
In yet another demonstration of the integral use of eye tracking technology in sports training, a recent story in the Courier Mail discussed how the Mobile Eye is currently ...
AMSRS to host breakfast seminar on eye tracking
March 1st, 2011
eyetracker’s Peter Brawn will be speaking at the Australian Market and Social Research Society’s (AMSRS) upcoming breakfast seminar in Sydney: Insights generated by neuroscience and eye tracking. As the peak body ...
Eye tracking comes of age with ten year milestone for Dr Peter Brawn
July 1st, 2010
Since pioneering eye tracking research services to Australian businesses in 2001, Dr Peter Brawn, has kept very much at the forefront of this research discipline. Having opened the doors of his ...
GazeTracker 9 fast tracks eye tracking data collection and analysis
May 1st, 2010
With the launch of GazeTracker 9, the latest version of this ground-breaking eye tracking analytical software from eyetellect, eyetracker is now delighted to offer the gold standard in eye tracking ...
New GazeMap software accelerates dynamic eye tracking collection and analysis
March 1st, 2010
The release of ASL’s brand new analysis software, GazeMap, is revolutionising the collection of eye movement data as well as accelerating data processing. Designed in conjunction with Bristol University’s Department of ...
eyetracker recognised at the world-renowned Ehrenberg-Bass Institute
January 1st, 2010
eyetracker has had a busy start to the year with Peter Brawn accepting an invitation to present at the prestigious Ehrenberg-Bass Institute for Marketing Science at the University of South ...
PepsiCo Professor joins eyetracker in advisory role
November 1st, 2009
eyetracker is delighted to announce the appointment of Michel Wedel in an advisory role with the company. As the PepsiCo Professor of Consumer Science at the Robert H. Smith School ...