ASL’s Mobile Eye is the market leader in mobile eye tracking technology. Leading brands and organisations from around the world have leveraged its advanced technology for robust and accurate studies for more than five years.

New wireless, HD Mobile Eye XG

With the release of its next generation Mobile Eye XG, it now delivers stunning high-definition with advanced wireless capabilities.

The Mobile Eye XG delivers increased resolution and clarity in a wide range of settings. This sophisticated new lightweight system features a HD scene camera, solid state recording device, and facilitates live and wireless data transmission for fast and easy viewing.

The new Mobile Eye XG is ideal for researchers across a wide variety of fields with a broad range of applications including live shopper studies, pack and shelf testing, driving and in-vehicle studies as well as sports science and training.

For Dr Peter Brawn, senior consultant at eyetracker, it’s a revolution: “The ASL Mobile Eye XG is in a class of its own. The headgear is amazingly lightweight and the cameras are built into ingenious wraparound safety-glasses which do not impair peripheral vision. Where other mobile eye tracking devices use big clunky glasses with extended frames that cut down peripheral vision by about a third, with the Mobile Eye XG vision is clean and unimpaired. In fact, ASL’s Mobile Eye XG is the only mobile eye tracking device that is capable of delivering highly accurate data on active participants in real world environments.”

The Mobile Eye XG is also easy to adjust for any research task. Various scene cameras can be easily interchanged, repositioned and calibrated for difference applications and environments. Participants are able to move freely within the environment wearing a small processing device in a backpack. The Mobile Eye XG is incredibly accurate, its high level of calibration means it can even accommodate small children, participants wearing spectacles and taxing outdoor environments.

When combined with ASL Results and GazeMap analysis software, the Mobile Eye XG offers researchers a complete solution. GazeMap software enables the mapping of environments using object recognition and edge detection rather than low-tech scene markers. “This means researchers can avoid corrupting the true integrity of the scene with markers which affect how people view it, enabling truer results especially in live environments such as supermarkets”, comments Dr Brawn.

For more information, or to book a demo of the new Mobile Eye XG, call eyetracker on 1300 85 32 02.