eyetracker’s Peter Brawn will be speaking at the Australian Market and Social Research Society’s (AMSRS) upcoming breakfast seminar in Sydney: Insights generated by neuroscience and eye tracking.

As the peak body for professionals in market and social research, AMSRS’ seminar will examine how neuroscience and eye tracking are playing an increasingly important role in market research and how technology has advanced the application of findings.

Peter Brawn will discuss how eye tracking studies can successfully complement traditional research methods and provide valuable insights to both online and offline communication. He will be illustrating his talk with recent case studies and examples of how businesses across many different industries are leveraging eye tracking technology in marketing, communication and customer experience research. If time allows, Peter will also demonstrate the mobile eye tracking unit which has revolutionised market research in shopper insight studies as well as enabling live driving/In-vehicle studies, OH&S training and sports science.

The neuroscience presentation will be given by Peter Pynta of innovative consumer research consultancy, Neuro-Insight Pty Ltd and will demonstrate how neuroscience is being used to optimise messaging and media effectiveness.

When and Where:
Thursday 7th April, 7:45 am for an 8am start until 9am.
The Grace Hotel, 77 York Street, Sydney

If you’re interested in attending this event, register at the AMSRS website.