With the launch of GazeTracker 9, the latest version of this ground-breaking eye tracking analytical software from eyetellect, eyetracker is now delighted to offer the gold standard in eye tracking data collection and extraction.

GazeTracker 9 offers the very latest in image, web, user interface and video analysis. Its easy-to-use platforms incorporate state-of-the-art analysis and visualisation tools so eye tracking data can be studied in any analysis mode and visualisations exported as image or video files to add to reports.

For Peter Brawn, senior consultant at eyetracker, it’s exciting technology: “This technology fully streamlines data collection and analysis. It not only provides the right data; it does so quickly which, in this highly competitive world, can sometimes mean the difference between success and failure.”

In usability and market and academic research studies, GazeTracker9 can easily distil mountains of eye tracking data into actionable items. It provides powerful analytical and visualisation tools, displaying the large amounts of data in a powerful and easy-to-understand format.

The powerful tools include heatmaps and spotlights which easily identify which parts of your stimulus attracted the most attention. 3d contour maps form a topographical representation of the eye-tracking data, creating mountains and valleys directly on the stimulus based on where subjects looked. While 3d bar visualisation on LookZones locations can represent metrics such as the total time the LookZone was observed. A playback function displays all captured gaze, mouse and keyboard data showing exactly where the subject was looking. Data can be exported in a variety of formats ranging raw data to fixations, either directly into Excel or to a comma delimited file for easy import into other statistical software.

For more information on GazeTracker 9, call eyetracker on 1300 85 32 02.