eyetracker is delighted to announce the appointment of Michel Wedel in an advisory role with the company.

As the PepsiCo Professor of Consumer Science at the Robert H. Smith School of Business at the University of Maryland, Michel has close to 30 years of experience in all aspects of marketing research, analytics and analysis for marketing decisions.

He brings a wealth of practical and academic experience in the study of eye-movements for improving visual marketing, including advertising, pack design, shelf testing and web design.

Commenting on the appointment, Michel Wedel said: “I’m really excited about the rapid growth in the use of eye tracking to assess marketing effectiveness across the world. I’ve been applying eye tracking to measure the effectiveness of a wide range of marketing activity since 1992 – everything from package design, to newspaper and magazine advertising to website usability, shelf layout and billboard advertisements. The whole process is becoming so much more affordable and an essential research element for to any marketing director. I’m looking forward to working with the team at eyetracker and developing the methodology further for marketers in Australia.”

Peter Brawn, Principal, eyetracker added: “Michel’s expertise is unparalleled in the industry. He has pioneered much of the methodology and application that we now take for granted. Having Michel on board in an advisory role gives us the deepest and broadest level of specialist eye tracking knowledge in the business.”