Providing new insights during the product planning and testing phases

eyetracker has formed a partnership with leading Product Management consultancy, brainmates. The new partnership enhances the scope of usability testing available to brainmates clients providing access to accurate, in-depth analyses on how users’ interact with products – where they look and their levels of cognitive engagement.

eyetracker’s research is an affordable testing methodology used to complement traditional market research and usability testing methods. It provides actionable research findings which can be used to guide design decisions during the product planning and testing phases.

“The ability for eye-tracking systems to capture what customers look at, how they move their eyes over a visual, and where their eyes linger will ensure our clients will have the best intelligence available to make the right design and content decisions”, says Adrienne Tan, Director of brainmates.

brainmates’ clients that require assistance in defining market requirements and testing of digital products can have access to eyetracker’s qualified experts and premium technology for high-quality market research and usability testing.

About brainmates

brainmates is a Product Management consultancy that offers ‘on-tap’ product management services to businesses that need to launch or change products quickly in a resource constrained environment. Their Product Management services help businesses remain agile and dynamic in competitive markets. brainmates experience extends to strategic and operational product involvement on numerous telecommunication and new media products and services. Their clients include Telstra BigPond, AUSTAR, UBI World TV, eBay, Fairfax Digital and Yes Optus.

For more information contact Peter Brawn in Australia on +61 2 9962 9637.