Gives rise to world’s leading specialist eye tracking research company

eyetracker is delighted to announce the expansion of our network into Europe with the formalising of our partnership with eyetracker Europe.

Based in London, and founded by Iain Janes, eyetracker Ltd is Europe’s only specialist eye tracking research agency.

The partnership means that eyetracker is now better placed to service global clients like JCDecaux, P&G, Tesco and Vodafone, coordinating and implementing customised eye tracking research projects across Asia Pacific and Europe.

Commenting on the partnership arrangement, principal Peter Brawn said: “Working with eyetracker in the UK provides us with access to a broader team of eye tracking research specialists and far deeper local knowledge of the European markets. Together our offices will provide a standardised approach, consistent research methodology and high quality service and results giving our customers the ability to exactly replicate studies across Asia Pacific and Europe.”

Together the two offices have over 20 years of specialist eye tracking research experience and now offer international eye tracking research for global companies from one source.

UK principal, Iain Janes said: “With more of our clients demanding a global solution, our partnership with eyetracker in Australia provides us with expertise across Asia Pacific and useful local knowledge and specialisation. And with Peter’s reputation as a pioneer in this field we can now justly claim to be the world’s leading specialist eye tracking research company”

The partnership provides customers with cost-efficient and time-saving benefits by enabling eye tracking studies across countries within a very short timeframe. The partnership also provides access to the best equipped lab facilities in the world.

In their 20 years of work in eye tracking research, the two teams have built up an impressive reputation in fields including market research, customer experience testing, media and advertising research as well as pack and shelf testing and live shopper studies.

For more information contact Peter Brawn in Australia or Iain Janes in the UK.