WIPA, the Web Industry Professionals Association, has invited Peter Brawn to showcase the very latest in eye tracking technology at their upcoming three-city seminar on usability and eye tracking.

Peter will give a practical introduction to eye tracking, illustrating how the technology works and how it is providing unique insights in evaluating websites as key part of usability studies.

Showcasing the latest advancements in mobile eye tracking technology Peter will also highlight how eye tracking research can now move out of the lab and into real world environments, allowing studies to be undertaken in any situation where the subject needs complete freedom of movement and allows the exploration of user behaviour with authentic materials and environments.

Joining Peter as a speaker at this seminar will be John Eklund, founder and senior analyst of UX Research, who will be presenting on the challenges for usability in Agile Development. The talk will focus on usability in a project lifecycle, how it is implemented and executed and what to expect in usability from an external supplier.

The seminar will take place Canberra on Friday 23 May, 2008, from 2.00 pm – 4.50 pm. In Sydney on Wednesday 4 June, 2008 from. 2.00 pm – 5.00 pm. And in Brisbane on Thursday June 12, 2008. From 2.00 pm – 5.00 pm.

To book your place, visit the WIPA website.